This is something strange , Most Indians are not using Apple Products. This is a fact that The Brand Apple is so unpopular among India. This is not a random thought that comes to us, here are the factors backing up the argument.
If we look at the statistics, Iphones are popular around the world. iOS market will give us a good gauge on the popularity of this. iOS takes about 18.97% of all mobile operating system users. If you look at the iOS market by region , It's usage is high on South America (48%) , Australia (48.34%) and Europe (24%). But Asia and South Africa are the places less occupies with iOS devices , which is less than 10%. And this gauge is less than average for the country INDIA. Why is that ?
Well, you might say India is a developing country.The people in a developing country may not probably buy an Iphone for their usage. But let's check on other developing countries.
In Brazil The iOS market is about 11.76%. In Russia it is about 22% and in China it is 21 % and what is in India ? Only 2.9% . So obviously something is going on with this. What could be the reason ?
First of All, The price is a pressing matter. There are so many cheap alternative android phones available in India . An Iphone costs 999$ in US, When it comes to India it costs around 1300$ after currency conversions and import duties. That's about 30% extra costing.
Secondly Apple is facing big competitors in the Indian Market. The big ones are Xioami , Sony , Oppo ,Viva etc. The Chinese have taken this market by applying localized strategies. Xiaomi has taken down the smartphone giant Samsung recently. Oppo and Vivo are pushing their phones to the local market by giving a large price margin for the sellers. This strategy seemed to be effective in populated countries like India and China.
Final and The third reason why Apple is losing Indian market is that it sticks to the Golden Brand value of Apple itself. Over 50 million smartphone owners are in India in 2018 , still Apple's brand value is nothing for them. They would like to look on specs and features. India is a diverse country with many cultures, religion and languages. And apple should be able to bring this diversity in order to take the market. For example Apple app store require credit card to pay for their products, but only 1% of Indian population have credit cards. Even Apple Music and Siri needs to be localized to grab the Indian choices.